Are you "Quick-Tripping" Your Parking Lot?
I was talking to a friend of mine (Mike Wagner w/ the White Rabbit Group) at Bandit Burrito and in our discussion Mike mentioned Quick Trip and their obsession with a clean parking lot. He also went into detail on how your conscious might not notice but your sub-conscious certainly does. He was right because after he mentioned this I could distinctly recall many times I have pulled into QT to see an associate pressure-washing the concrete. I also recalled how clean every QT experience was.
Being a busy person, chances are you have never noticed this fact. You most likely filled up your tank and never thought about it.... right?
In reality, there is a good chance you DID notice this; you were just too busy to notice. (Read that sentence again, go ahead) Without getting too scientific, our brains are trained to "file away" certain information, while other information is brought "top of mind." Over time we train ourselves this way because some things are just not important enough to devote our full attention too. The sound of traffic, the boring music at the company you work at, and the funky noises your car make, go unnoticed, but your brain has filed them away. These memories can be pulled back up as specific events, or as negative / positive emotions.
What does this mean for you and your company? This means that your customers are responding on a greater level to your branding, ads, design, and website. If you are careful in the execution of your company's design/branding you can be more clear and effective. The copy on the page may communicate a message, but what is the design saying? Could you be more sympathetic to your customer's brain? Are there images being used that your prospects are negatively reacting too? Could your company be top of mind more often in your target audiences head? A great designer is going to take all these factors into account when working on your next project. Are you "Quick-Tripping" your parking lot?
Thanks Mike, for your inspiration on this post.