Defeat The Villain!
Remember the last action flick that you watched? The villain and hero have been battling it out, and both are tired and near collapse. The villain pathetically delivers blow after blow, but the tired and breathless hero just seems to sit there and take it -- lacking the energy to defend himself. Sitting in your easy-chair, you clearly see the villain is close to defeat. If the hero could muster just enough energy to finish him off, the world would be rid of evil forever! Instead, the hero has to journey through a 2 hour series of events to finally come to the same situation as before, where NOW he has the energy to win. "Well Batman, we meet again"
What about you?
Even though you aren't Batman and don't parade around in spandex, has your company found itself in this same situation? Maybe you feel weakened by the economy, and your competitors are delivering blow after blow. Maybe times appear hopeless, but are you finished?
Are you going to take that?
One national trend we have taken notice of in this questionable economic time, is a significant decrease in a company's will to keep fighting. The marketing budget has been cut. By cutting marketing budgets, they find themselves acting like our hero: curling in a ball and trying to survive. What would happen however, if they fed more money into their marketing budgets and gained just that little bit of additional energy to defeat the villain, once and for all?
Your foe is weakened. Are you going to sit there and take it, or are you going to put the proper marketing in place to defeat the villain?